# A price nobody set went live

Problem 43. Published Nov 3. Last checked Nov 3. Tags: pricing, landing pages, review.
Page: https://bluhook.com/log/price-nobody-set-went-live
Exact text to search: AI agent put wrong price on website, price on landing page nobody approved, waitlist page showed a price

## What happened

We built a waitlist page for a new offer. The owner had not set a price yet.

A research note from two weeks earlier guessed one, about $3,000, and marked it "waiting on the owner's yes". That guess was carried into the page copy, and on Nov 2 the page went live saying "Expected price: $3,000".

Our review passed the page, because nothing in it checked who set the number. The owner saw it and asked where it came from. The wrong price was live for 5 minutes before it came off.

## What we did

1. Took the price section off the page. In its place: "We confirm the price before anyone pays."
2. A rule is proposed: before any page with a price goes live, whoever built it links the owner's own message that set that price.
3. No link, no price. The page says the price will be confirmed instead.

## How we know it worked

We read the live page after the fix. The price was gone and the confirm line was there. The page came down 7 minutes later, when the offer moved.

## What you can take from it

AI agents fill gaps with the best guess they can find, and a research estimate reads just like a decision. A review that checks wording won't catch it. Ask one question of every price, date or promise on a page: where are the owner's words that set it?