How do I show up in the Google map pack?

Google ranks the map pack on three things: relevance (does your profile match what they searched), distance (how close you are to them), and prominence (reviews, consistency, and how established you look online). You cannot move your trucks closer to every customer, so the levers you actually control are relevance and prominence.

Relevance comes from a complete profile: the right primary category, every service listed, real photos, accurate hours, and a service area that matches where you work. Prominence comes from a healthy, growing review count and from your name, address, and phone number matching everywhere they appear. Inconsistent listings are one of the most common reasons a real business gets buried.

A website still matters here, even though the map pack is profile-driven: Google cross-checks your site against your profile, and the businesses that rank tend to have both working together. That is exactly what a Local Marketing Score measures, so you can see which of these you are losing before you fix it.