What should HVAC marketing cost?
It depends on what you are buying. Lead services charge per call and own the customer relationship. Agencies charge monthly retainers that vary widely. The honest way to judge any of it is cost per booked job, not the size of the monthly bill.
Start with your math. Know what an average install and an average repair are worth to you. Then ask any marketing option one question: what does a booked job cost through you?
Bought leads look cheap per call, but the same lead goes to several competitors. You pay to race. Marketing you own, your site, your Google presence, your reviews, costs more up front. But every job it brings compounds instead of resetting to zero.
Watch for the seasonal trap too. HVAC demand spikes twice a year. Marketing that is not built before the surge cannot catch it. Whatever you spend, spend it in the calm months. For the full cost breakdown, read the pricing guide linked below.
Where to go next
See the full set of answers, learn what we build, read the pricing guide, or just run your free Local Marketing Score.
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