What should my website say to show up in AI search?
Say what customers actually ask, and answer it directly. AI assistants quote pages that open with the answer, use plain words, and match the business facts found elsewhere on the web. There is no secret AI dialect. Clear writing for humans is exactly what the machines can use.
Think in questions. What does a service call cost, do you serve my area, how fast can you come. Each deserves a plain answer near the top of a page, not buried under marketing copy.
Consistency does the quiet work. Your name, address, phone, and services should match everywhere: site, Google profile, directories. Mismatches make the assistants skip you as unverifiable.
Skip the fluff entirely. A page of best-in-class solutions language gives an assistant nothing to quote. A page that says we answer calls day and night and reach most of the metro within the hour gets used.
Where to go next
See the full set of answers, learn what we build, read the pricing guide, or just run your free Local Marketing Score.
See where your local marketing really stands.
Run a free Local Marketing Score in about a minute, then we'll build the system that fixes it.