How much do missed calls really cost a service business?
More than almost any other leak in the business. A missed call is not a delayed conversation, it is usually a lost one: a customer with a burst pipe or a dead AC does not leave a voicemail and wait, they call the next company on the list. One missed emergency call can be a four-figure job walking to a competitor.
The cruel part is that calls spike exactly when you cannot answer: while you are on a job, after hours, and during the seasonal surges when every crew is out. The busier you are, the more calls you miss, and the more of your own demand you hand to competitors.
Do your own math instead of trusting anyone's statistics: take your average job value, count the calls you know you missed last month, and assume most of those callers booked elsewhere. For most trades that number is uncomfortable, and it repeats every month.
The fix is not answering faster, it is never leaving the phone unanswered: a front desk that picks up every call and text immediately, qualifies the customer, and books the job while you stay on the wrench. That is the difference between marketing that finds customers and an operation that keeps them.
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