What we believe
What we believe about AI and working with AI
Related: Problem log · Glossary
We run our business with a team of AI agents. These are the things we've come to believe from doing it every day. Working with AI has been good for us, and good for our heads. More will come as we learn.
01. Any problem is a gift
It took Robb months to see that every problem he hit with AI was a gift. Each one is a chance to make the system smarter and harder to break. So we don't hide them. We fix them once, for good, and we write them up.
The story: our social posts went out with every paragraph run into one block, and one ended with a missing link. We built a check that refuses a broken post before it goes out, and a sweep that reads every post due in the next 7 days. The sweep read 63 posts and flagged 28 problems.
02. The only limit is what you can imagine
Whatever you can imagine can be done in the digital world, and sometimes in the physical world too. When we want an agent to do something new, our first question is how.
The story: we asked an agent to watch a 27-minute video and check a claim in it. At first it checked only 2 frames and said it had watched the video. Now it pulls 60 frames spread across the whole video, reads the full transcript, and shows a receipt for each one.
03. Treat your AI agents with respect and kindness
Treat your AI agent like a brilliant new hire: give it context, bring it the problem calmly instead of your fix, and agree on a done you can see.
The story: one of our agents tried to sign in to a Google account 3 times in 2 minutes, and Google locked it. We gave the agent a clear rule: one try per sign-in, no more than 2 failed tries in 6 hours, then a person takes over. No account has been locked since.
Proof: How to let an AI agent sign in to Google without a lockout
04. No more cutting corners
Working with AI means we don't have to cut corners. Giving customers an extraordinary experience costs so little now that we don't have to shrink our vision. We can let it grow, because AI can build what we imagine. If you can't picture a business your customers would be raving fans of, the problem isn't AI. It's your imagination.
The story: our design agent makes social images by taking a picture of a web page. The images came out the right size, but the page inside was laid out 87 to 143 pixels short. Now, before every batch, the agent sets the page to the exact size and measures it. A check like that takes seconds, so it never gets skipped.
Proof: Headless Chrome viewport smaller than the window size
Where we still fall short
We still catch some mistakes after they go out. The broken posts above were live before anything flagged them.
Every problem we fix is written up here: bluhook.com/log
The words we use for how the work moves: Terms our team uses internally
